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Director, Strategy




NY-New York – Park Ave South
Job Description
160over90 is a full-service, culture-first creative agency, and an integrated part of the Endeavor network, which includes WME, IMG, The UFC, Frieze, NY Fashion Week ,PBR,  and is a leading player in and across every part of the cultural landscape, globally..  Our place in this ecosystem provides 160over90 an unparalleled access and insight on our clients’ behalves as we work to meaningfully connect brands to culture, as a way of driving their businesses forward.

160over90 is looking for a Strategy Director to join our Cultural Strategy and Insights team. The Director will play an integral role within the group and will help lead brand strategy and planning efforts across the marketing spectrum spanning advertising, experiential, digital, cultural partnerships, purpose-driven marketing for clients such as AB-InBev, E&J Gallo’s Apothic, Lightlife, Under Armor, and many more.


The Cultural Strategy and Insights team works closely with brands to better understand their challenges, uncover new opportunities and develop strategies to help reach their objectives. We care about what our clients’ audience cares about and we not only help to define who that audience is, but we mine/uncover the cultural and industry forces that shape their mindset. We work across all channels helping our clients connect into culture, so they can better connect with their consumers.


Serve as a strategic leader for specific brands/projects, including new business opportunities
Work with client management leads across all business verticals -serving as their partner in maintaining and growing client opportunities.
Partner with creative teams – helping to guide and inspire them at every touchpoint – from brief development to briefing to ideation, etc.
Work with the Analytics and Insights teams to identify research/data gaps, develop hypotheses, and gain a comprehensive view of the audience, category landscape or opportunity at large.
Thorough and thoughtful analysis of business/brand, category, consumer and cultural trends tha highlights opportunities for clients’ businesses and inform strategic output
Translate information and intel into inspiring insights and actionable strategies – responsible for development of briefs, narratives and frameworks for brands
Develop future thinking cultural trend presentations. Always be on the forefront of culture  identifying societal and industry trends that will affect our consumers and brands.
Culture Seeker – be invested in what’s new in the world. Flag new and creative ideas and trends across advertising, marketing, strategy, and culture (tech, fashion, entertainment, sports, and music)
In addition to working on specific brands, this role will also support the senior department leads in shaping insights and strategies, as well as furthering thought-leadership both internally and externally.

7+ years of Strategy experience or equivalent
Prior experience in advertising, branding, marketing or Ad school is highly regarded
Demonstrable research knowledge — working with both primary and secondary research as well as qualitative and quantitative methodologies/data
Familiar and comfortable with a broad range of approaches for building brands including customer journey, audience segmentation, communications/connections planning, social media, influencer marketing, etc.
Able to combine rigor with reduction. Taking on a comprehensive approach to information, while being able to distill it down to the most poignant insights and opportunities.
Comfortable with public speaking and strong presentation ability
Strong Google Slides and Keynote expertise – including, but not limited to, an eye for design and understanding how to communicate visually
Capable of managing and working on multiple projects within tight deadlines



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